Student Technology Center
I created the logo and style guide for the Student Technology Center.
With the new logo I had three goals: to maintain the broader Western Washington University brand guide, to update the STC's branding in a way that felt cohesive with the branding that came before it, and to create branding that was clean, simple, and accessible to a diverse student body.
Style Guide
Previous STC branding and signage
Current STC branding and signage
Campaigns
The main events I advertised were the STC's tabling events where we connected with students to direct them towards our events and workshops.
STC dino VR sticker
STC phone sticker
STC phone sticker
STC keycahin
I created a number of sticker designs and 3D printed keychains to give away at these physical events on campus.
Instagram Story advertising tabling event
Instagram Post advertising tabling event
Print of the Week
An Instagram campaign aimed to encourage students to come learn to 3D print. Dozens of students picked up prints every week and learned about 3D printing.
Pride Workshops
In June 2022 We did a series of Pride events specifically to engage queer students at Western. On this campaign I fully booked and ran a workshop teaching 30 students on how to turn a drawing with a sharpie and paper to a pin using Adobe Illustrator and a laser cutter.